I-Lightspeed Commerce: Yintoni inqaku lenkqubo yokuthengisa? Isikhokelo esicacileyo

Uninzi lwethu luqhelene neenkqubo ze-point-of-sale (POS)-kwaye sisebenzisana nabo phantse yonke imihla-nokuba asiyiqondi.
Inkqubo ye-POS yiseti yobuchwepheshe obusetyenziswa ngabathengisi, abaqhubi bebala legalufa, kunye nabanini zokutyela ukwenza imisebenzi efana nokwamkela iintlawulo ezivela kubathengi.Inkqubo ye-POS yenza ukuba nabani na, ukusuka koosomashishini abanolwazi lweshishini ukuya kumagcisa abafuna ukuguqula umdla wabo ube ngumsebenzi. , ukuqala ishishini kunye nokukhulisa.
Kweli nqaku, siza kuxoxa ngayo yonke imiba ye-POS kwaye sikulungiselele ulwazi oludingayo ukuze ukhethe inkqubo efanelekileyo yeshishini lakho.
Sebenzisa isikhokelo sethu sasimahla somthengi wePOS ukuphucula uphendlo lwakho.Funda indlela yokucwangcisa ukukhula kwevenkile yakho kwaye ukhethe inkqubo yePOS enokuxhasa ishishini lakho ngoku nakwixesha elizayo.
Ingcamango yokuqala yokuqonda inkqubo ye-POS kukuba iqulethe i-software ye-point-of-sale (iqonga loshishino) kunye ne-point-of-sale hardware (irejista yemali kunye namacandelo ahambelanayo axhasa ukuthengiselana).
Ngokubanzi, inkqubo ye-POS yinkqubo yesoftware kunye nehardware efunwa ngamanye amashishini anje ngeevenkile, iivenkile zokutyela, okanye iikhosi zegalufa ukwenza ishishini.Ukususela ekuodoleni nasekulawuleni uluhlu lwempahla ukuya ekuqhubeni iintengiselwano ekulawuleni abathengi kunye nabasebenzi, indawo yokuthengisa yeyona hub ephakathi. ukugcina ishishini liqhuba.
Isoftware yePOS kunye nehardware kunye zibonelela iinkampani ngazo zonke izixhobo ezizidingayo ukuze zamkele iindlela zokuhlawula ezidumileyo kwaye zilawule kwaye ziqonde impilo yenkampani.Usebenzisa iPOS ukuhlalutya kunye nokuodola uluhlu lwakho lwempahla, abasebenzi, abathengi, kunye neentengiso.
I-POS sisishunqulelo sendawo yokuthengisa, ebhekisa kuyo nayiphi na indawo apho intengiselwano inokuthi yenzeke khona, nokuba yimveliso okanye inkonzo.
Kubathengisi, oku kudla ngokuba yindawo ejikeleze irejista yemali. Ukuba ukwindawo yokutyela yesintu kwaye uhlawula i-cashier endaweni yokuhambisa imali kwi-waitress, indawo esecaleni kwe-cashier nayo ithathwa njengendawo yokuthengisa. umgaqo ofanayo uyasebenza kumabala egalufa: naphina umdlali wegalufa ethenga izixhobo ezitsha okanye iziselo kwindawo yokuthengisa.
I-hardware ebonakalayo exhasa inkqubo ye-point-of-sales ifumaneka kwindawo yokuthengisa-inkqubo ivumela loo ndawo ukuba ibe yindawo yokuthengisa.
Ukuba une-POS esekwe kwilifu eliphathwayo, ivenkile yakho yonke ngokwenene iba yindawo yokuthengisa (kodwa siza kuthetha ngayo kamva).Inkqubo ye-POS esekwe kwilifu ifumaneka ngaphandle kwendawo yakho ebonakalayo kuba unokufikelela kwinkqubo ukusuka. naphi na kuba ayibotshelelwanga kumncedisi okwisiza.
Ngokwemveli, iinkqubo zePOS zemveli zibekwe ngaphakathi ngokupheleleyo, nto leyo ethetha ukuba zisebenzisa iiseva ezikwisiza kwaye zinokusebenza kuphela kwiindawo ezithile zevenkile yakho okanye kwindawo yokutyela. Yiloo nto iinkqubo eziqhelekileyo zePOS-iikhompyuter zedesktop, iirejista zemali, abashicileli berisithi, izikena zebhakhowudi. , kunye neeprosesa zentlawulo-zonke zibekwe kwidesika yangaphambili kwaye azikwazi ukuhanjiswa lula.
Ekuqaleni kwe-2000s, ukuphumelela okukhulu kwezobuchwepheshe kwenzeka: Ilifu, eliguqule inkqubo ye-POS ekufuneni amaseva akwisayithi ukuba abanjwe ngaphandle ngababoneleli be-software ye-POS. inyathelo: ukuhamba.
Ukusebenzisa iiseva ezisekwe kwilifu, abanini bamashishini banokuqalisa ukufikelela kwinkqubo yabo yePOS ngokuchola nasiphi na isixhobo esiqhagamshelwe kwi-intanethi (ingaba yilaptop, idesktop, ithebhulethi, okanye i-smartphone) kunye nokungena kwi-portal yeshishini labo.
Nangona indawo ekhoyo yeshishini isabalulekile, ngePOS esekwe kwilifu, ulawulo lwaloo ndawo lunokwenziwa naphi na.Oku kuyitshintshile indlela abathengisi kunye neendawo zokutyela ezisebenza ngeendlela ezininzi eziphambili, ezinje:
Kakade ke, unokuzama ukusebenzisa irejista yemali elula. Unokusebenzisa usiba nephepha ukulandelela uluhlu lwakho lwempahla kunye nemeko yezemali. Noko ke, uya kushiya indawo eninzi yempazamo yomntu-kuthekani ukuba umsebenzi akafundi Ithegi yexabiso ngokuchanekileyo okanye ihlawulisa umthengi ngokugqithisileyo? Uza kuzilandela njani izixa ze-inventri ngendlela esebenzayo nehlaziyiweyo? Ukuba uqhuba indawo yokutyela, kuthekani ukuba ufuna ukutshintsha iimenyu zeendawo ezininzi ngomzuzu wokugqibela?
Inkqubo yendawo yokuthengisa ikuphathela konke oku ngokwenza imisebenzi ezenzekelayo okanye ukubonelela ngezixhobo zokwenza lula ulawulo lweshishini kwaye uligqibe ngokukhawuleza.Ukongezelela ekwenzeni ubomi bakho bube lula, iinkqubo zePOS zanamhlanje zibonelela ngeenkonzo ezingcono kubathengi bakho. ukukwazi ukuqhuba ishishini, ukubonelela ngeenkonzo kubathengi kunye nokuqhuba ukuthengiselana ukusuka naphi na kunokunciphisa imigca yokuhlawula kunye nokukhawulezisa inkonzo yabathengi.Emva kokuba amava omthengi ayingqayizivele kubathengisi abakhulu abafana ne-Apple, ngoku iyafumaneka kumntu wonke.
Inkqubo ye-POS esekelwe kwifu ephathwayo izisa amathuba amaninzi okuthengisa amatsha, njengokuvula iivenkile eziphumayo okanye ukuthengisa kwimiboniso yorhwebo kunye nemithendeleko.Ngaphandle kwenkqubo ye-POS, uya kuchitha ixesha elininzi ekusetheni nasekuxolelaneni ngaphambi nangemva koku. umsitho.
Nokuba luhlobo luni lweshishini, indawo nganye yokuthengisa kufuneka ibe nale misebenzi iphambili ilandelayo, ekufanele ukuba uyithathele ingqalelo.
I-software ye-Cashier (okanye isicelo se-cashier) yinxalenye ye-POS ye-software ye-cashiers.I-cashier iya kwenza i-transaction apha, kwaye umthengi uya kuhlawula ukuthenga apha.Kwakhona apho umgcini-mali uya kwenza eminye imisebenzi enxulumene nokuthenga, okunjalo njengoko kusetyenziswa izaphulelo okanye ukusetyenzwa kwembuyekezo kunye nembuyiselo xa kuyimfuneko.
Eli candelo leequation yesoftware efakwe kwidesktop okanye inokufikelela kuyo nayiphi na ibhrawuza yewebhu kwindlela yale mihla.Isoftware yolawulo lweshishini ibandakanya iinkalo ezahlukeneyo eziphambili ezinokukunceda uqonde ngcono kwaye usebenze ishishini, elifana nokuqokelelwa kwedatha kunye nokunika ingxelo.
Ekulawuleni izitolo ze-intanethi, iivenkile eziphathekayo, ukuzaliseka kwe-odolo, uluhlu, amaphepha, abathengi kunye nabasebenzi, ukuba ngumthengisi kunzima kakhulu kunanini ngaphambili.Kuyafana nabanikazi bevenkile yokutyela okanye abaqhubi begalufa.Ngaphezu kwamaphepha kunye nolawulo lwabasebenzi, uku-odola kwi-intanethi. kunye nokuvela imikhwa umthengi ixesha kakhulu consuming.Business ulawulo software yenzelwe ukukunceda.
Umba wolawulo lweshishini kwiinkqubo zale mihla zePOS ucingelwa kakuhle njengolawulo lomsebenzi weshishini lakho.Ngoko ke, ufuna iPOS idityaniswe nezinye izicelo kunye nesoftware esetyenziselwa ukuqhuba ishishini lakho.Olunye udibaniso oluqhelekileyo lubandakanya ukuthengisa nge-imeyile kunye nokubalwa. ukudibanisa, unokuqhuba ishishini elisebenzayo kunye nenzuzo kuba idatha yabelwana phakathi kwenkqubo nganye.
Uphononongo lwemeko ye-Deloitte Global lufumene ukuba ekupheleni kwe-2023, i-90% yabantu abadala baya kuba ne-smartphone esebenzisa umyinge wamaxesha angama-65 ngosuku. kunye neempawu ziye zavela ukunceda abathengisi abazimeleyo banikezela ngamava okuthenga adibeneyo omni-channel.
Ukwenza ubomi bube lula kubanini bamashishini, ababoneleli benkqubo ye-POS ephathwayo baqala ukwenza intlawulo ngaphakathi, besusa ngokusemthethweni iiprosesa zentlawulo zeqela lesithathu ezintsonkothileyo (kwaye ezinokuba yingozi) kwi-equation.
Iinzuzo zamashishini zimbini.Okokuqala, banokusebenzisana nenkampani ukubanceda balawule ishishini labo kunye nemali.Okwesibini, amaxabiso adla ngokuthe ngqo kwaye acace ngakumbi kunamaqela esithathu.Ungonwabela ireyithi yentengiselwano enye kuzo zonke iindlela zokuhlawula, kwaye akukho. intlawulo yokuvula okanye intlawulo yenyanga iyafuneka.
Abanye ababoneleli benkqubo ye-POS nabo banikezela ngokudityaniswa kweenkqubo zokunyaniseka ezisekelwe kwizicelo zeselula.I-83% yabathengi bathi banokuthi bathenge iimveliso kwiinkampani ezineenkqubo zokunyaniseka-i-59% yazo ikhetha iimveliso ezisekelwe kwii-apps eziphathwayo.engaqhelekanga?Akunjalo ngokwenene.
Imeko yokusetyenziswa ekuphumezeni inkqubo yokunyaniseka ilula: bonisa abathengi bakho ukuba uyalixabisa ishishini labo, ubenze bazive bexatyiswa kwaye bahlale bebuya.Unokuvuza abathengi babo abaphindayo ngepesenti yezaphulelo kunye nezinye iintengiso ezingafumanekiyo kuluntu jikelele. Oku konke malunga nokugcina abathengi, okuphindwe kahlanu ngaphantsi kweendleko zokutsala abathengi abatsha.
Xa usenza abathengi bakho bazive ngathi ishishini labo liyaxatyiswa kwaye bahlala becebisa iimveliso kunye neenkonzo ezihlangabezana neemfuno zabo, wongeza amathuba okuba baxoxe ngeshishini lakho nabahlobo babo.
Iinkqubo zale mihla zokuthengisa zingakunceda ukuba ulawule abasebenzi bakho ngokulandela iiyure zokusebenza ngokulula (kunye neengxelo kunye nokusebenza kweentengiso, ukuba kufanelekile). Oku kukunceda ukuba uvuze abona basebenzi babalaseleyo kwaye ukhokele abo bafuna uncedo kakhulu.Kunokwenza lula ukudinwa imisebenzi efana nomvuzo kunye nokucwangcisa.
I-POS yakho kufuneka ikuvumele ukuba usete iimvumelwano zesiko kubaphathi kunye nabasebenzi.Ngale nto, unokulawula ukuba ngubani onokufikelela kwi-POS yakho yangasemva kwaye ngubani onokufikelela kuphela kwisiphelo sangaphambili.
Kufuneka ukwazi ukucwangcisa iishifti zabasebenzi, ulandelele iiyure zabo zokusebenza, kwaye uvelise iingxelo ezichaza indlela abaqhuba ngayo emsebenzini (umzekelo, ukujonga inani lentengiselwano abayilungisileyo, umndilili wenani lezinto kwintengiselwano nganye, kunye nexabiso lentengiselwano eyi-avareji) .
Inkxaso ngokwayo ayisiyonto yenkqubo yePOS, kodwa inkxaso elungileyo ye-24/7 yinto ebaluleke kakhulu kubaboneleli benkqubo yePOS.
Nokuba i-POS yakho intuitive kwaye kulula ukuyisebenzisa, ngokuqinisekileyo uya kudibana neengxaki ngexesha elithile.Xa usenza oku, uya kufuna inkxaso ye-24/7 ukukunceda ukusombulula ingxaki ngokukhawuleza.
Iqela lenkxaso yenkqubo ye-POS inokuqhagamshelwana rhoqo ngefowuni, i-imeyile, kunye nengxoxo ephilayo.Ukongeza kwinkxaso yemfuno, kwakhona qwalasela ukuba ngaba umboneleli we-POS unamaxwebhu axhasayo, afana ne-webinars, izifundo zevidiyo, kunye noluntu lwenkxaso kunye neeforamu apho uya khona. ungancokola nabanye abathengisi abasebenzisa inkqubo.
Ukongeza kwimisebenzi ephambili yePOS enceda amashishini ahlukeneyo, kukho isoftware eyenzelwe abathengisi abanokusombulula imingeni yakho eyahlukileyo.
Amava okuthenga e-omnichannel aqala ngokuba nevenkile ethengisayo ekwi-intanethi ekulula ukuyijonga eyenza ukuba abathengi baphande ngemveliso.Isiphumo sikwayinto efanayo kwivenkile yamava.
Ke ngoko, ngakumbi nangakumbi abathengisi baziqhelanisa nokuziphatha kwabathengi ngokukhetha inkqubo ye-POS ehambayo ebavumela ukuba basebenzise iivenkile ezibonakalayo kunye neevenkile ze-e-commerce kwiqonga elifanayo.
Oku kwenza ukuba abathengisi bajonge ukuba ngaba banemveliso kwi-inventri yabo, baqinisekise amanqanaba abo oluhlu kwiindawo ezininzi zeevenkile, benze iiodolo ezikhethekileyo kwindawo leyo kwaye babonelele nge-pickup evenkileni okanye ngokuthumela ngokuthe ngqo.
Ngophuhliso lwetekhnoloji yabathengi kunye notshintsho kwindlela yokuziphatha kwabathengi, iinkqubo ze-POS eziphathwayo ziya zigxila ngakumbi ekuphuhliseni izakhono zabo zokuthengisa i-omni-channel kunye nokufiphalisa imida phakathi kwe-intanethi kunye nokuthengiswa kwevenkile.
Ukusebenzisa i-CRM kwi-POS yakho kwenza kube lula ukubonelela ngeenkonzo zobuqu-ngoko ke kungakhathaliseki ukuba ngubani na okwishifti ngolo suku, abathengi banokuziva bebhetele kwaye bathengise ngakumbi.Isiseko sedatha sakho se-POS ye-CRM ikuvumela ukuba wenze iprofayile yobuqu kumthengi ngamnye.Kolu qwalaselo iifayile, onokuzilandela:
I-database yeCRM iphinda ivumele abathengisi ukuba babeke ukukhushulwa kwexesha (xa ukunyuswa kusemthethweni kuphela kwixesha elinikiweyo, into ephakanyisiweyo iya kubuyiselwa kwixabiso layo lokuqala).
I-Inventory yenye yezona zinto zinzima kakhulu zokuziphatha zokulinganisa umthengisi, kodwa ikwayeyona nto ibalulekileyo kuba ichaphazela ngokuthe ngqo ukuhamba kwakho kwemali kunye nengeniso.Oku kunokuthetha ukusuka ekulandeleni ngokusisiseko amanqanaba akho oluhlu ukuseta kwakhona izinto ezibangela uku-oda kwakhona, ngoko awusoze. Ukunqongophala kwezinto ezixabisekileyo ze-inventri.
Iinkqubo ze-POS zihlala zinemisebenzi yolawulo lwe-inventri enamandla eyenza lula indlela abathengisi abathenga ngayo, bahlele, kwaye bathengise uluhlu lwempahla.
Ngokulandelwa kwe-inventri yexesha langempela, abathengisi banokuthemba ukuba amanqanaba e-inventory ye-intanethi kunye neyomzimba ye-inventory ichanekileyo.
Enye yezona zinto ziluncedo kwi-POS yeselula kukuba inokuxhasa ishishini lakho ukusuka kwivenkile enye ukuya kwiivenkile ezininzi.
Ngenkqubo ye-POS eyakhelwe ngokukodwa ulawulo lweevenkile ezininzi, unokudibanisa uluhlu lwempahla, umthengi kunye nolawulo lwabasebenzi kuzo zonke iindawo, kwaye ulawule ishishini lakho lonke ukusuka kwindawo enye.Iinzuzo zolawulo lweevenkile ezininzi ziquka:
Ukongeza kwi-inventri yokulandelela, ukunika ingxelo sesinye sezizathu ezikhulu zokuthenga iinkqubo ze-point-of-sales.I-POS ye-Mobile kufuneka ibonelele ngeengxelo ezahlukeneyo zokucwangcisa kwangaphambili ukukunika ingqiqo malunga nokusebenza kweyure, yonke imihla, ngeveki, ngenyanga, nangonyaka wevenkile. Ezi ngxelo zikunika ukuqonda okunzulu kuyo yonke imiba yeshishini lakho kwaye zikuncede wenze izigqibo ezinolwazi ukuphucula ukusebenza kakuhle kunye nenzuzo.
Nje ukuba waneliseke ziingxelo ezakhelwe ngaphakathi eziza nenkqubo yakho yePOS, ungaqala ukujonga uhlalutyo oluphambili-umboneleli wakho wesoftware wePOS unokuba nenkqubo yakhe yohlalutyo oluphambili, ke uyazi ukuba yakhelwe ukuqhubekekisa idatha yakho. .Ngazo zonke ezi datha kunye neengxelo, ungaqala ukwandisa ivenkile yakho.
Oku kunokuthetha ukusuka ekuchongeni abathengisi abagqwesileyo nabasebenza kakhulu ukuqonda iindlela zokuhlawula ezidumileyo (amakhadi okuthenga ngetyala, amakhadi okuthenga ngetyala, iitshekhi, iifowuni eziphathwayo, njl. njl.) ukuze ukwazi ukwenza amava angcono kubathengi.


Ixesha lokuposa: Jan-04-2022