I-Double Eleven Shopping Carnival ibhekiselele kusuku lokukhuthaza kwi-intanethi nge-11 kaNovemba rhoqo ngonyaka.Isuka kwintengiso ye-intanethi ebanjwe yiTaobao Mall (Tmall) ngoNovemba 11, 2009. Ngelo xesha, inani labathengisi abathatha inxaxheba kunye nemigudu yokunyusa yayilinganiselwe, kodwa i-turnover igqithise kakhulu umphumo olindelekileyo, ngoko i-11 kaNovemba yaba ngumhla omiselweyo. ukuba iTmall ibambe intengiso enkulu.I-Double Eleven iye yaba sisiganeko sonyaka kushishino lwe-e-commerce lwaseTshayina, kwaye ngokuthe chu luchaphazela ushishino lwe-e-commerce lwamazwe ngamazwe.
Nge-27 ka-Okthobha, 2021, uLawulo loLwazi kunye noNxibelelwano lweSebe lezoShishino kunye neTekhnoloji yoLwazi ludize ukuba i-Ofisi yoMphathiswa ibambe intlanganiso yesikhokhelo sezolawulo ukulawula “i-11 ye-SMS yokuziphatha kwentengiso ye-e-commerce, efuna amaqonga e-e-commerce. ungathumeli imiyalezo yokuthengisa ngaphandle kwemvume okanye isicelo sabathengi.Ngomhla wesi-4 kuNovemba, i-China Consumers Association yakhupha isikhumbuzo: "I-Double 11" amaxabiso anokuba ngawona maxabiso aphezulu unyaka wonke, kwaye amanqaku amathandathu ahlelwe ukuze atsale ingqalelo yabathengi.Ngomhla we-8 kaNovemba, i-Xinhua Finance kunye ne-Suning Tesco ikhuphe i-"Double Eleven" iNgxelo yoPhuculo lwaBathengi.
Utshintsho olutsha lwe-Double 11 ngo-2021 kukuba iifektri ezininzi nangakumbi zikhetha ukusungula iimveliso ezintsha kwi-Double 11. Imodeli yonikezelo ngokuthe ngqo evela kwimvelaphi izisa amathuba amatsha ophuculo kunye nokuguqulwa kwabavelisi kushishino, kwaye ikwanelise ngakumbi kwaye ngaphezulu Nika ingqalelo kwiimfuno zabathengi abangabizi kakhulu.
Itheko lokuthenga
Ukusukela oko u-Tmall waqala umnyhadala wokuthenga we-"Double Eleven" ngo-2009, olu suku luye lwaba lumthendeleko wokuthenga welizwe wokwenene.
Amandla e "Double Eleven"
Isiphithiphithi esithi "Double Eleven" sinokubonwa kwiimfazwe zentengiso zabarhwebi.Iwebhusayithi ye-e-commerce ibeke iqela leentengiso ezinomxholo othi "impama ebusweni" kwiimidiya ezininzi.Izilogeni ziquka "ukulinda ukuhanjiswa ngokukhawuleza kwesiqingatha senyanga", "i-50% isaphulelo ukuthenga iimveliso zomgunyathi", kunye "nokuphononongwa okubi kubethelwa yinyama yomntu", okubhekiselele ngokuthe ngqo kwixabiso labakhuphisana ne-Inflated, ukuhanjiswa okucothayo, ukuthengiswa komgunyathi eqongeni, amaqhinga ekunyusweni, kunye nokuveliswa kwedatha ngokuswayipha iiodolo.Ngapha koko, ezi ngxaki ziphantse zaba yingxaki eqhelekileyo kwicandelo le-e-commerce.
Kuyaphawuleka ukuba ngokunyuka kokhuphiswano oluqatha phakathi kweenkampani ezinkulu ze-e-commerce, i-"Double Eleven" ngaphambili sele ikhona malunga nenyanga.Nangona oku kukuziphatha okuzenzekelayo kwemarike yabarhwebi, ukhuphiswano olungalungelelananga luzise iziphumo ezininzi ezingalunganga: Kwelinye icala, usetyenziso lwempembelelo yabantu luyavuselelwa kwaye lwandisiwe;kwelinye icala, ukuthembela kwabathengi kwiiwebhusayithi ze-e-commerce kugqithisiwe.Ukongeza, kukhokelela kushishino lokuhambisa olukhawulezayo, ukupakishwa okugqithisileyo, ukhuseleko olungekho kwendalo kunye nenkunkuma.
Guqula imo
Utshintsho olutsha lwe-Double 11 ngo-2021 kukuba iifektri ezininzi nangakumbi zikhetha ukusungula iimveliso ezintsha kwi-Double 11. Imodeli yonikezelo ngokuthe ngqo evela kwimvelaphi izisa amathuba amatsha ophuculo kunye nokuguqulwa kwabavelisi kushishino, kwaye ikwanelise ngakumbi kwaye ngaphezulu Nika ingqalelo kwiimfuno zabathengi abangabizi kakhulu.
Kulo mthendeleko okhethekileyo, uWinpal ungumvelisi we-POS umshicileli, umshicileli weleyibhile kunye nomshicileli weselula, ukwenzela ukubulela abathengi bethu abahloniphekileyo abaye bahlala besixhasa, siqalise ukukhuthazwa kwe-Double Eleven.Izinto ezininzi ezishushu ezithengiswayo zithengiswa, nceda uqhagamshelane nathi ngeenkcukacha.
Ixesha lokuposa: Nov-13-2022